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Negative SEO: Did Your Rank Drop Without Reason?
Where your business lands in the search engine rankings for key terms could be the difference between profit and loss, so it’s likely you’ll have engaged in some form of search-engine optimization...
View ArticleEmail Best Practices You Shouldn’t Forget
Successful email marketing is deceptively tricky. We create and send plenty of emails, so it’s easy to get sloppy–even when you are paying close attention to your opens, clicks and CTO. Here are a few...
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The ROI Argument for Inbound Marketing
When was the last time you made a purchase after seeing a billboard ad? Or reading a direct mail piece from your mailbox? Chances are, you likely drove past the billboard without paying attention, and...
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3 Tips on Blogging for Small Business
So, you need to blog. Whether you’re looking for a way to engage existing customers or prospective ones, improve your ranking in search results, or create a digital database of content you can...
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6 Steps to Strategically Build an Online Community
Before you decide to turn your social media followers into an online community consider this: The average community has ten members. It’s not for lack of trying. Too often, brands and organizations...
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5 Details to Add to Your 2017 Marketing Plan
Whether you’re interested in video marketing or plan to expand your email marketing portfolio, 2017 is the year to do it. It’s nearly impossible to keep up with new marketing trends these days—much...
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5 Tips to Kick Off your Influencer Marketing Strategy
Shifting public opinion of your brand isn’t easy, but with the right influencer marketing strategy, you can get started off on the right foot. Every day, reviews about products and services come...
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Beginner’s Guide to Facebook Ads Targeting
Facebook Ads has solid targeting capabilities. Where to start? Thanks to Facebook’s powerful targeting capabilities, marketers can instantly reach current and prospective customers. From basic...
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How the Most Successful Brands Are Using Native Advertising
Native advertising is one of the most significant marketing trends of 2017. The traditional advertising method is becoming obsolete. Why? Apart from the classic and well-known ad blocking tools,...
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Making the Rival IQ API Work for You
How can you use Rival IQ’s API to make the most of your social media analytics? Part of our goal of empowering marketers to take full advantage of your social media analytics means inviting you to go...
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Spring Cleaning Series: Optimize SEO to Boost Your Website Traffic
If you have ever played a role planning and creating your brand website, you know it can be quite the arduous task. After putting together a labor of love of such magnitude, it is incredibly...
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4 Marketing Tactics to Get Found in Search
Are you trying to get found in search results? Let’s face it, when it comes to small businesses and local services, owners can often feel every dollar as it’s spent, lost, or earned. The pressure to...
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